var imgs = new Array(); var company = new Array(); var info = new Array(); var web = new Array(); var sector = new Array(); var observer = new Array(); var lead = new Array(); var lead_name = new Array(); var lead_text = new Array(); var which_obs = new Array(); var extra = new Array(); var quote_1 = new Array(); var quote_2 = new Array(); imgs[2] = "2.gif"; company[2] = "Handmade Mobile"; info[2] = "Handmade Mobile operates Flirtomatic - one of the UK's largest mobile internet sites. Flirtomatic is Europe's leading cross platform online flirting service, enabling people accessing the internet via both mobile phones and PCs to flirt with each other via instant messages. Flirtomatic is a fusion between a social networking site and an online dating service. Since its full launch in June 2006, Flirtomatic has grown exponentially and is now firmly placed within the UK's 10 most used mobile internet services on a par with the likes of Google and the BBC.

"; web[2] = "www.handmademobile.com"; lead[2] = "Andrew Falcon"; sector[2] = "Mobile Telephony"; observer[2] = "Anthony Clarke"; which_obs[2] = 2; lead_name[2] = "Andrew Falcon"; lead_text[2] = "Andrew represented a perfect fit with Handmade Mobile. With Flirtomatic growing so quickly, the company needed someone with both strategic operational experience and an understanding of the mobile content sector to come in and help manage the company's growth.

Andrew is the ex COO of iTouch PLC. Andrew was a key member of the team that grew iTouch from a South African start up into one of the world's largest providers of mobile content with operations in more than 20 countries. He oversaw iTouch's £200 million listing on the London Stock Exchange in 2000 and subsequent sale to a large Japanese trade buyer in 2004. Andrew was also part of the MBO team which alongside Goldman Sachs re-acquired iTouch in 2007, before successfully selling it on to Buongiorno to create the world's largest mobile entertainment provider. During his time at iTouch, Andrew was also responsible for acquiring and integrating some 30 companies.

Since joining the Board, Andrew has been instrumental in identifying new hires from a number of key roles within the business and also in refining Flirtomatic's expansion strategy into Europe."; extra[2] = "Handmade Mobile operates Flirtomatic - one of UK's largest mobile internet sites. Flirtomatic is built on Handmade Mobile's online multimedia messaging platform that enables individuals to send messages in real time to other people connected to the internet either via a PC or a mobile phone. Flirtomatic is a fusion between a social networking site and an online dating service, allowing people to flirt with each other via instant messages on both mobile phones and PCs.

Usage levels are currently 4-5 times higher than industry norms with mobile users on average visiting the site more than 8 times a day, and spending longer on it than users of mainstream social networking sites such as Facebook.

Handmade Mobile has also developed multiple different revenue streams covering both advertising and user paid-for value added services. With a highly defined user base 60% plus of which is 18-30 year olds, Flirtomatic is the first mobile service to serve adverts tailored to each user's gender. Flirtomatic has also recently launched several ground-breaking location-based service.

The service has already been launched on the portal of many of the UK's leading mobile network operators, and has recently agreed a joint-venture with one of the largest and most successful pan-European broadcasting Groups to launch Flirtomatic in Europe.

For the latest news on Handmade Mobile, please click here"; quote_1[2] = "\"Fastest and most responsive VC we have met.\"
Mark Curtis, CEO Handmade Mobile"; quote_2[2] = "\"Seraphim's lead angel approach has paid excellent dividends for us - we are seeing real added value of a kind I've been told not to expect from VCs.\"
Mark Curtis, CEO Handmade Mobile"; imgs[3] = "3.gif"; company[3] = "Sharpcards"; info[3] = "Sharpcards is the pioneer of mobile greeting cards - a new form of content for mobile phones. Sharpcards takes the content of a typical paper greeting card and tailors it for mobile phones. These cards are transmitted in the same way people send a picture taken with their camera phones - by using MMS (Multimedia Message Service).

Sharpcards has already sold more than 3 million of these cards and works with19 mobile network operators worldwide. Working with the leading handset manufacturers the application is now being pre-installed directly onto handsets, integrating directly with the phone's messaging system
"; web[3] = "www.sharpcards.net"; lead[3] = "Andrew Falcon"; sector[3] = "Mobile Telephony"; observer[3] = "Anthony Clarke"; which_obs[3] = 2; lead_name[3] = "Andrew Falcon"; lead_text[3] = "With operations in the UK, Europe, America and Australia, Sharpcards needed someone with experience of managing and growing international businesses operating in the mobile content sector. As someone who had helped grow iTouch into one of the world’s largest providers of mobile content with operations in more than 20 countries, Andrew had the exact skill set required to help Sharpcards continue to go from strength to strength.

Andrew is the ex COO of iTouch PLC. Andrew was a key member of the team that grew iTouch from a South African start up into one of the world’s largest providers of mobile content with operations in more than 20 countries. He oversaw iTouch’s £200 million listing on the London Stock Exchange in 2000 and subsequent sale to a large Japanese trade buyer in 2004. Andrew was also part of the MBO team which alongside Goldman Sachs re-acquired iTouch in 2007, before successfully selling it on to Buongiorno to create the world’s largest mobile entertainment provider. During his time at iTouch, Andrew was also responsible for acquiring and integrating some 30 companies.

Besides Andrew, Sharpcards’ board now includes the former President of Sony Ericsson, the former head of the digital division of Hallmark (the world’s largest paper greeting card company), and a former board member of Carphone Warehouse (Europe’s leading mobile phone retailer)."; extra[3] = "With operations in the UK, Europe, America and Australia, Sharpcards needed someone with experience of managing and growing international businesses operating in the mobile content sector. As someone who had helped grow iTouch into one of the world's largest providers of mobile content with operations in more than 20 countries, Andrew had the exact skill set required to help Sharpcards continue to go from strength to strength.

Andrew is the ex COO of iTouch PLC. Andrew was a key member of the team that grew iTouch from a South African start up into one of the world's largest providers of mobile content with operations in more than 20 countries. He oversaw iTouch's £200 million listing on the London Stock Exchange in 2000 and subsequent sale to a large Japanese trade buyer in 2004. Andrew was also part of the MBO team which alongside Goldman Sachs re-acquired iTouch in 2007, before successfully selling it on to Buongiorno to create the world's largest mobile entertainment provider. During his time at iTouch, Andrew was also responsible for acquiring and integrating some 30 companies.

Besides Andrew, Sharpcards' board now includes the former President of Sony Ericsson, the former head of the digital division of Hallmark (the world's largest paper greeting card company), and a former board member of Carphone Warehouse (Europe's leading mobile phone retailer)."; quote_1[3] = "\"Seraphim's involvement has been a good balance. Not too controlling, but there to help. In a word: useful.\"
Will Walsh, CEO Sharpcards"; quote_2[3] = "\"It's important to take your time to catch the right person and reject the wrong one; we did and our lead investor undoubtedly brings added value to the business\"
Will Walsh, CEO Sharpcards"; imgs[4] = "4.gif"; company[4] = "MirriAd"; info[4] = "MirriAd has developed unique technology that digitally inserts branded images into video content, making them look like they were always there. This disruptive technology is pioneering embedded advertising and is set to revolutionise the $5billion global product placement industry. For the first time branded products and logos can now be seamlessly placed into video content post-production, across cinema, TV, DVD, mobile and online platforms. MirriAd enables advertisers to regionalise more effectively - targeting specific audiences by changing where brands and products are placed in a video clip, according to who and where in the world it is being watched.

"; web[4] = "www.mirriad.com"; lead[4] = "Denny Wilkinson"; sector[4] = "Digital Media"; observer[4] = "Paul Thomas"; which_obs[4] = 3; lead_name[4] = "Denny Wilkinson"; lead_text[4] = "As a pioneer in a newly emerging form of advertising, there are few genuine virtual / embedded advertising industry veterans that MirriAd could look to for guidance. One such veteran is Denny Wilkinson. In the late 1990s, Denny was CEO of a pre-revenue NASDAQ listed business called Princeton Video Images (PVI). PVI was essentially an early ancestor within the virtual advertising industry. Under Denny's guidance, PVI built a successful business of inserting advertising images into live broadcast sporting events in the US. This included a contract to undertake virtual advertising in American football games shown on CBS - one of America's largest broadcast networks. Having grown PVI into a c.$20 million operation, Denny successfully sold the business in 2001. He subsequently went on to work for several venture-backed start ups operating within the online video sector.

Denny therefore has direct experience of having successfully built up and sold a business operating in the same space as MirriAd, as well as a wealth of industry contacts. He has been instrumental in identifying key new hires for MirriAd's US operations."; extra[4] = "MirriAd takes technology that is already routinely used by Hollywood studios for special effects in blockbuster films and uses it to digitally insert branded objects into video content during post production.

This means that for the first time, any form of video content can now have non-invasive, branded digital advertisements seamlessly integrated to look like they were always part of the content. As such, MirriAd is set to turn the product placement industry on its head by removing the need to physically place branded products during filming. By enabling virtual product placement, MirriAd's technology can be used to vary advertising according to where the content is being shown and according to who is watching it.

This represents a powerful solution for broadcasters that are currently facing a crisis in the wake of falling advertising precipitated by audience fragmentation and the advent of ad-skipping technologies. Similarly, it allows Hollywood studios to regionalise their advertising content and monetise their back catalogues of popular shows and DVDs. For online video sharing website it represents a non-invasive way of including advertising in their video clips.

MirriAd is already working with some of the leading studios, broadcasters and advertising agencies in Europe, America and Asia.

For the latest news on MirriAd, please click here"; quote_1[4] = "\"Seraphim has engaged its network to help find a new non executive director. The candidates they have introduced have been impressive.\"
Mark Popkiewicz MirriAd"; quote_2[4] = "\"Seraphim's lead investor was an invaluable asset to MirriAd bringing strong US and advertising experience. His contribution since Seraphim¹s investment is such that ultimately we have hired him.\"
Mark Popkiewicz MirriAd"; imgs[5] = "5.gif"; company[5] = "Sirigen"; info[5] = "Sirigen is applying Nobel Prize winning amplification technology for use in the biotech and life sciences sectors. Sirigen's technology is based on a novel form of conductivepolymers (plastics) that have unique light harvesting properties which facilitate the amplification of light sources passed through them. Sirigen is applying the amplification properties of these polymers in biological assays with a specific focus on diagnostic and other healthcare applications. Sirigen's platform agnostic, enabling technology represents a quantum leap in biomedical detection capabilities, amplifying the sensitivity of a wide range of existing instrumentation and detection platforms by up to 100 fold.

"; web[5] = "www.sirigen.com"; lead[5] = "Drummond Paris"; sector[5] = "Diagnostics"; observer[5] = "Kit Hunter Gordon"; which_obs[5] = 1; lead_name[5] = "Drummond Paris"; lead_text[5] = "As an exciting early stage biotech company seeking to sell its technology into the world's largest pharmaceutical and life science companies, Sirigen recognised the need to recruit a chairman who had extensive senior executive experience and connections within these sectors, and who could help guide the company's growth.

Having spent more than 25 years working for Novartis - one of the world's biggest life science companies and one of Sirigen's largest potential customers - Drummond has an intimate knowledge of Sirigen's target market as well as high level contacts across the life science and pharmaceutical industries. Drummond ran Novartis' UK business from 2001 to 2005, prior to which he held the position of Global Head of Novartis' Transplantation and Immunology Unit, which has direct relevance to Sirigen's core target market of immunodiagnostics.

Besides his role at Sirigen, Drummond currently holds two other positions as President of Kowa Pharmaceuticals Europe - a global pharmaceutical business - and Chairman of Karus Therapeutics - an early-stage venture-backed pioneering therapeutics company. He therefore has an excellent blend of deep sector experience, intimate knowledge of one of Sirigen's largest potential customers and previous experience of working with early-stage companies."; extra[5] = "Sirigen's technology is based on a novel form of conducting polymers (plastics). These polymers have unique light harvesting properties which facilitate the amplification of light sources passed through them. So ground-breaking were these new generation conducting polymers that the acclaimed scientists were awarded the Nobel Prize for Chemistry in 2000. Sirigen has the exclusive rights to use this revolutionary technology in biological assays with a specific focus on diagnostic and other healthcare applications.

Sirigen's platform agnostic, enabling technology represents a quantum leap in biomedical detection capabilities, amplifying the sensitivity of a wide range of existing instrumentation and detection platforms by up to 100 fold.

Sirigen's technology is applicable to a diverse cross section of the biomedical industry including the $6billion drug discovery industry which can use Sirigen to test the efficacy of new drugs, the $12billion life sciences industry which can use Sirigen to develop new detection platforms, and the $35billion diagnostics industry, which can work with Sirigen to optimise existing diagnostic techniques and to develop the next generation of diagnostic tools.

Sirigen is already working with some of the life science and pharmaceutical industry heavy-weights, such as Qiagen and Novartis.

For the latest news on Sirigen, please click here"; quote_1[5] = "\"Seraphim work to an extremely fast timescale.\"
Nick Kerton, CEO Sirigen"; quote_2[5] = "\"Seraphim's lead angel has been of huge value providing much appreciated experience to the young Sirigen business.\"
Nick Kerton, CEO Sirigen"; imgs[6] = "6.gif"; company[6] = "Aria Networks"; info[6] = "Aria Networks is a developer of next-generation artificial-intelligence software. Aria's proprietary technology more closely mimics the analytical power of the human brain than any other artificial intelligence technique currently available. Aria achieves this by building a network made up of interconnecting artificial neurons which imitate the properties of the biological neurons in the human brain, allowing Aria's artificial intelligence to be self-learning and to continually evolve. Aria is currently exploiting its advanced software within the trillion dollar global telecoms industry with a view to fundamentally changing the way complex telecoms networks are designed, planned and operated.

"; web[6] = "www.aria-networks.com"; lead[6] = "David Rice-Jones"; sector[6] = "Telecoms"; observer[6] = "Mark Boggett"; which_obs[6] = 6; lead_name[6] = "David Rice-Jones"; lead_text[6] = "Aria identified the need to supplement their board with a finance-orientated non executive with extensive industry relevant experience. David fulfilled all these criteria.

David has 18 years experience working in technology sectors with a particular focus in recent years within the Operational Support Systems (OSS) segment of the telecommunications industry - the exact market targeted by Aria. Over the course of the last few years, David has successfully completed several M&A transactions within this market. This includes the sale of two businesses to Amdocs - the world's largest OSS software vendor, and one of Aria's key OEM partners. As Chief Financial Officer, David oversaw the sale of JacobsRimmell to Amdocs for $46.5 million in April 2008. David was also the Chief Financial Officer of Cramer Systems, which was acquired by Amdocs in August 2006 for $425 million. In addition, David has also overseen a successful IPR action in the US and participated in a Nasdaq IPO.

David therefore has a great balance of sector experience, familiarity with one of Aria's largest customers and knowledge of successfully growing and exiting businesses operating in the same sector."; extra[6] = "Aria Networks is the developer of next-generation artificial-intelligence software that is used to plan and optimise telecoms networks. Aria's proprietary technology is based on software that more closely models the adaptive nature of the human brain than any other technique currently available. Aria achieves this by building a network made up of interconnecting artificial neurons which imitate the properties of the biological neurons in the human brain, allowing Aria's artificial intelligence to be self-learning (ie learn from its mistakes) and to continually evolve.

The power of Aria's software has already been successfully tested against some of the world's best modelling solutions, and was used by the company who mapped the Human Genome and by world-class pharmaceutical companies such as GlaxoSmithKline, to investigate complex diseases and as part of their drug development programs.

Aria is now exploiting its advanced software within the trillion dollar global telecoms industry with a view to fundamentally changing the way complex telecoms networks are designed, planned and operated. Using its artificial-intelligence, Aria is capable of doing in minutes what it takes large teams of engineers and planners months to achieve. Aria's technology is highly disruptive and has the capability to fundamentally change the economics of a telecom operator's business.

Aria is already working with Alcatel-Lucent - the world's largest telecoms hardware vendor, Amdocs - the world's largest OSS software vendor, Aircom the worlds leading OSS wireless vendor and BT - one of the world's largest telecoms operators.

For the latest news on Aria, please click here"; quote_1[6] = "\"Seraphim's due diligence approach was structured and well planned. This was of huge benefit, minimizing the time and distraction of the management team.\"
Tony Fallows, CEO Aria Networks"; quote_2[6] = "\"We jointly agreed the strengths and capabilities of the potential candidate with Seraphim. Such an approach ensured we brought in the relevant industry and domain expertise.\"
Tony Fallows, CEO Aria Networks"; imgs[7] = "7.gif"; company[7] = "Test Plant"; info[7] = "Testplant has developed unique software that automates the process for testing other software products. Testplant's software mimicks the actions of an end user, enabling it to test software through the end user interface (as compared to testing via the code). This means that for the first time, highly manual elements of the software testing process - which account for up to 80% of all testing - can now be automated, reducing the time taken to test new software products but up to 80%. Testplant is already working with many of the world's leading software developers including 16 Fortune 500 companies

"; web[7] = "www.testplant.com"; lead[7] = "David Harrison"; sector[7] = "Software Testing"; observer[7] = "Paul Thomas"; which_obs[7] = 3; lead_name[7] = "David Harrison"; lead_text[7] = "In order to capitalise on its nascent opportunities and prepare the business for international expansion, Testplant recognised the need to supplement the board with someone who had a track record of aggressively growing a business in the software testing sector.

David was previously the Managing Director (EMEA) for Mercury Interactive. Mercury was the market leader in software testing and were acquired by HP in July 2006 for $4.5billion. David oversaw Mercury's growth in EMEA from employing just 10 people to more than 300 people and a customer base of more than 2,000 customers, including most of the major UK banks and financial institutions, telcos, commercial covering 75% of the FTSE 100. David had responsibility for all aspects of the business including sales (direct and channel), telesales, pre and post sales technical organisations, finance, marketing, consulting and training. He was also responsible for overseeing 2 acquisitions and the successful launch of 2 new business streams."; extra[7] = "Testplant has developed some unique software that automates the process for testing other software products. Software testing entails running a series of diagnostic tests on a new piece of software. These tests are designed to try and help identify any defects (commonly referred to as 'bugs') that might have erroneously been created during the process of building a new piece of software. Given that software bugs cost the US economy alone up to $60 billion annually, finding more effective means of testing software is an imperative for the $200 billion global software industry.

By automating important elements of the testing process, Testplant's technology provides a solution to some of these issues. Testplant does this by mimicking the actions of an end user, enabling it to test software through the end user interface. This is fundamentally different from most forms of software testing, which rely upon testing the software's underlying code. To date, only a small proportion (c.20%) of all software testing is automated. The remainder (c.80%) has to be tested manually - a slow, laborious and expensive process. Because Testplant tests software through the user interface, it essentially replicates the actions of someone doing manual tests. Consequently, for the first time, highly manual elements of the software testing process can now be automated, reducing the time taken to test new software products but up to 80%.

Testplant's software is already being used by many of the world's leading software developers - including 16 Fortune 500 companies - to test both their existing and new software applications.

For the latest news on Testplant, please click here"; quote_1[7] = "\"Seraphim's due diligence was rigorous, rigorous and rigorous. The team set about it energetically, uncovering what we needed to know and providing a deep insight to the future as well as the present.\"
George Mackintosh, CEO Testplant"; quote_2[7] = "\"Seraphim's lead angel has provided a certain credibility that really helps - particularly in the recruitment of personnel and in opening up discussions with partners.\"
George Mackintosh, CEO Testplant"; imgs[8] = "8.gif"; company[8] = "Cognitive Match"; info[8] = "Cognitive Match uses recent advances in artificial intelligence, learning mathematics, psychology and semantic technologies to match individuals with content online and personalise their experience online. This matching stimulates higher rates of response and/or purchase and ultimately profit. Web 3.0 is about using data in real-time to make content, products and offers easier to find and more relevant to each individual. This content can be product, offers, editorial or creative executions. Cognitive Match has created light but highly effective software to enable this shift, and to focus on predictive, not private, data
"; web[8] = "www.cognitivematch.com"; lead[8] = ""; sector[8] = "Internet"; observer[8] = "James Bruegger"; which_obs[8] = 7; lead_name[8] = ""; lead_text[8] = ""; extra[8] = ""; quote_1[8] = ""; quote_2[8] = ""; imgs[9] = "9.gif"; company[9] = "Intamac Systems"; info[9] = "Intamac Systems is a platform provider for next generation interactive home broadband services. Intamac has developed a web-based platform to manage a new generation of intelligent household devices such as alarms, locks, cameras, electrical appliance and utility meters that are able to send and receive information wirelessly via a household’s broadband connection. Intamac’s platform provides a simple web interface which can be accessed via either a computer or a mobile phone to manage all these devices and deliver innovative new services such as home monitoring and energy management.
"; web[9] = "www.intamac.com"; lead[9] = ""; sector[9] = "Home Monitoring"; observer[9] = "James Bruegger"; which_obs[9] = 7; lead_name[9] = ""; lead_text[9] = ""; extra[9] = ""; quote_1[9] = ""; quote_2[9] = ""; imgs[10] = "10.gif"; company[10] = "Pyreos"; info[10] = "
"; web[10] = ""; lead[10] = ""; sector[10] = ""; observer[10] = ""; which_obs[10] = 0; lead_name[10] = ""; lead_text[10] = ""; extra[10] = ""; quote_1[10] = ""; quote_2[10] = ""; imgs[11] = "11.gif"; company[11] = "Pyreos"; info[11] = "Pyreos is a developer of a new generation of smaller and more cost effective infra red sensors which have the potential to revolutionise the infra red detection industry. Unlike existing sensors, Pyreos’ sensors are based on ‘thin film’ technology and uses standardised low cost semiconductor manufacturing processes. This enables Pyreos to make infra sensors at a fraction of the size and cost and with improved performance / sensitivity.

Pyreos’ technology therefore has the potential to disrupt the $5billion infra red industry, reducing costs and driving market expansion by opening new areas of application.

"; web[11] = "www.pyreos.com"; lead[11] = ""; sector[11] = ""; observer[11] = "James Bruegger"; which_obs[11] = 7; lead_name[11] = ""; lead_text[11] = ""; extra[11] = "Infrared sensors form the basis of several $billion markets including motion detectors used for energy conservation, building automation and security alarms, infrared cameras that can ‘see in the dark’, gas detectors which are used to detect the presence of potentially harmful gases such as carbon monoxide, and spectroscopy which uses infrared sensors to determine the chemical / molecular composition of samples for - amongst others - the pharmaceuticals, food and beverage and petrochemical industries.
The materials and manufacturing techniques currently used to make infrared sensors mean there are inherent limitations – both in terms of cost and performance – that have held back the industry over the past 25 years. Pyreos’ patented thin film technology addresses these issues by, for the first time, bringing the benefits of low cost semiconductor manufacturing techniques to the infrared sensor industry.
This enables Pyreos to make sensors at a fraction of the size and cost than has historically been possible whilst also offering improved performance, functionality and reliability. By making infrared sensors at 1/100th of the cost and as little as 1/200th of the size of existing sensors, Pyreos’ technology has the potential to disrupt the industry, creating a paradigmatic shift in the industry’s cost model whilst also opening up entirely new applications. In this sense, the benefits of Pyreos’ technology for infrared sensors are comparable to the development of integrated circuits which drove the electronics / microchip revolution 40 years ago.
"; quote_1[11] = ""; quote_2[11] = "";